Skip To Content
Opel at IAA Mobility 2023: Forward-Looking, Focused and Sustainable 
Opel is celebrating three world premieres at the IAA Mobility 2023. While the visionary Opel Experimental concept car gives an insight into the brand’s upcoming models and technologies, the new Opel Corsa Electric and the new Opel Astra Sports Tourer Electric demonstrate how locally emissions-free driving enjoyment is possible today. The cars are expressions of the three brand pillars “Modern German”, “Detox” and “Greenovation”. This is also clearly reflected in Opel’s presence at the IAA Mobility from September 5 to 10 at the IAA Summit (Hall B2, booth number B20) as well as at the Open Space (Odeonsplatz Munich, booth number OP.390).
The bold and pure Opel design philosophy takes centre stage at both locations in an open and inviting set-up. Semi-transparent materials and large format screens greet the public and symbolise the evolution of the brand’s corporate identity. The tones, materials and textures harmonise with the ones developed for the Experimental concept car. The monitors also contribute to the interactive digital experience for visitors. Using Opel.AI – a generative image artificial intelligence specially developed for Opel – and a special terminal on the booth, they can create various backgrounds for the screen behind the concept car. Then they can download the image via QR code to their mobile device and share it on social media.
The use of screens as partition walls also underlines the “Detox” concept of the Opel presence. There are no superfluous displays, backgrounds or materials; everything is clearly focused on the all-electric Opel premieres. Visitors to the Opel booths at the Summit or the Open Space will not find any oversized structures that look out of place in their surroundings. Instead, the forward-looking, minimalistic, and transparent Opel appearance blends harmoniously with the city setting. 
The focus on the essentials also serves the third aspect of the stand concept in Munich. Like Opel, the IAA Mobility wants to significantly reduce the CO2 footprint. The “Detox” design philosophy of the two Opel booths contributes to this goal. Primarily lightweight materials are used, which require fewer resources from production to delivery and removal.

The booth concept has also been designed with a circular economy in mind. Many components can be reused and recycled. The screens that act as walls can be used for future trade fairs or events. LED technology reduces power consumption, and the floors are made of recyclable material. Everything is aligned with the ambition: “Leave a mark, not waste”. In this way, journalists at the IAA Summit as well as the general public at the Open Space will experience an all-new Opel appearance that will engage and transport them into the future of the brand – modern, detoxed and sustainable.

 

Cars
Vans
Experience Opel
About Opel

Feature descriptions and illustrations may refer to or show optional equipment not included in standard delivery. The information contained was accurate at the time of publishing. We reserve the right to make changes in design and equipment. The colors shown are approximate actual colors, only. Illustrated optional equipment is available at extra charge. Availability, technical features and equipment provided on our vehicles can vary or may only be available in certain countries or may be available at extra costs, only. For precise information on the equipment provided on our vehicles, please contact your local Opel dealer.

* The fuel consumption and CO2 emissions figures mentioned comply with the WLTP test procedure, on the basis of which new vehicles are type approved from 1 September 2018. This WLTP procedure replaces the European drive cycle (NEDC), which was the test procedure used previously. Due to more realistic test conditions, the fuel consumption and CO2 emissions measured under the WLTP are, in many cases, higher compared to those measured under the NEDC. The fuel consumption and CO2 emissions figures may vary depending on actual conditions of use and on different factors such as: specific equipment, options and format of tires. Please contact your dealer for further information. For more information on WLTP click here https://www.wltpfacts.eu/.

** The fuel consumption and CO2 emissions figures mentioned are determined according to the new test procedure WLTP and the relevant values are translated back into NEDC to allow the comparability with other vehicles. Please contact your dealer for the latest information. The values do not take into account in particular use and driving conditions, equipment or options and may vary depending on the format of tires. For more information on official fuel consumption and CO2 emission values, please read the guideline "Guideline for fuel consumption, CO2 emissions of new passenger cars" freely available in all point of sales.

*** The range and electric consumption figures mentioned comply with the WLTP test procedure, on the basis of which new vehicles are type approved from 1 September 2018. They may vary depending on actual conditions of use and on different factors such as: speed, thermal comfort on board the vehicle, driving style, vehicle load and outside temperature. The charging time depends in particular on the power of the charger on board the vehicle, the charging cable and the type and power of the charging station used. Please contact your dealer for further information. For more information on WLTP click here https://www.wltpfacts.eu/.

**** The fuel consumption, CO2 emissions and range figures mentioned comply with the WLTP test procedure, on the basis of which new vehicles are type approved from 1 September 2018. This WLTP procedure replaces the European drive cycle (NEDC), which was the test procedure used previously. Due to more realistic test conditions, the fuel consumption and CO2 emissions measured under the WLTP are, in many cases, higher compared to those measured under the NEDC. The fuel consumption, CO2 emissions and range figures may vary depending on actual conditions of use and on different factors such as: charging frequency, driving style, speed, specific equipment, options, format of tires, outside temperature and thermal comfort on board the vehicle. Please contact your dealer for further information. For more information on WLTP click here https://www.wltpfacts.eu/.

Please note: All information was accurate and up to date at the time of publication. Opel reserves the right to alter specifications at any time, which may affect the data shown. All figures quoted relate to the EU base model with standard equipment.