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Pictured from left to right: Michael Collopy, Chairman of the IRFU Commercial and Marketing Committee; James Brooks, Managing Director, Opel Ireland; Declan Madden, President of the IRFU.
OPEL IRELAND AND THE IRFU DRIVE ON WITH FOUR-YEAR SPONSORSHIP RENEWAL
 
 
Opel Ireland and the Irish Rugby Football Union have announced a four-year sponsorship renewal. The continued partnership will see Opel remain as a proud sponsor of Irish Rugby and the exclusive car partner to the IRFU until 2028. First signing with Irish Rugby in 2021, Opel provides an extensive fleet of passenger cars and light commercial vehicles to IRFU personnel.
Pictured from left to right with the all-new Opel Grandland, launching this December, are: Michael Collopy, Chairman of the IRFU Commercial and Marketing Committee; James Brooks, Managing Director, Opel Ireland; Declan Madden, President of the IRFU.

 

 

 

James Brooks, Opel Ireland Managing Director said: “We are immensely proud to continue our sponsorship of Irish Rugby. Since day one of our partnership, the collaboration has provided our brand with a unique platform to forge a strong connection with Irish Rugby at every level, spanning both the men’s and women’s teams and bolstered by an ever-growing fan base.”

 

James continued: “Opel’s Drive the Passion programme, has seen hundreds of Gilberts rugby balls donated to dozens of clubs nationwide, in partnership with local Main Opel Dealers.”

 

“We also quickly recognised a huge opportunity early in the partnership, to support our women’s 7s and XVs teams, in particular. As such, over the course of three years, we have appointed six Opel brand ambassadors, providing each with a new Opel car, and we have delighted in seeing Amee Leigh Murphy Crowe, Stacey Flood, Linda Djougang, Aoife Dalton, Beibhinn Parsons and Aoife Wafer grow into the international Irish Rugby stars they were destined to become. Indeed, it has been magical to see these phenomenal women soar to new heights, making history and qualifying for the Olympics in 2024 and the Rugby World Cup in 2025. Two more Opel ambassador appointments, from the men’s team, will follow this December.”  

 

Opel’s partnership benefit includes numerous in-match and digital branding opportunities and player appearances.

 

IRFU President, Declan Madden, said: "On behalf of the IRFU, we very much welcome this contract renewal with Opel and are delighted with the continuation of this excellent partnership. We are extremely grateful for the long-term support of partners such as Opel whose backing helps grow the game in Ireland. They have a long association of supporting the game of Rugby Union, as well as other sports, in Ireland and we look forward to working together in the years to come."

 

The sponsorship renewal was marked at Opel Ireland’s Distribution Centre at Gowan Auto, Citywest, attended by James Brooks, Managing Director at Opel Ireland and Michael Collopy, Chairman of the IRFU Commercial and Marketing Committee, together with Declan Madden, President of the IRFU.

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* The fuel consumption and CO2 emissions figures mentioned comply with the WLTP test procedure, on the basis of which new vehicles are type approved from 1 September 2018. This WLTP procedure replaces the European drive cycle (NEDC), which was the test procedure used previously. Due to more realistic test conditions, the fuel consumption and CO2 emissions measured under the WLTP are, in many cases, higher compared to those measured under the NEDC. The fuel consumption and CO2 emissions figures may vary depending on actual conditions of use and on different factors such as: specific equipment, options and format of tires. Please contact your dealer for further information. For more information on WLTP click here https://www.wltpfacts.eu/.

** The fuel consumption and CO2 emissions figures mentioned are determined according to the new test procedure WLTP and the relevant values are translated back into NEDC to allow the comparability with other vehicles. Please contact your dealer for the latest information. The values do not take into account in particular use and driving conditions, equipment or options and may vary depending on the format of tires. For more information on official fuel consumption and CO2 emission values, please read the guideline "Guideline for fuel consumption, CO2 emissions of new passenger cars" freely available in all point of sales.

*** The range and electric consumption figures mentioned comply with the WLTP test procedure, on the basis of which new vehicles are type approved from 1 September 2018. They may vary depending on actual conditions of use and on different factors such as: speed, thermal comfort on board the vehicle, driving style, vehicle load and outside temperature. The charging time depends in particular on the power of the charger on board the vehicle, the charging cable and the type and power of the charging station used. Please contact your dealer for further information. For more information on WLTP click here https://www.wltpfacts.eu/.

**** The fuel consumption, CO2 emissions and range figures mentioned comply with the WLTP test procedure, on the basis of which new vehicles are type approved from 1 September 2018. This WLTP procedure replaces the European drive cycle (NEDC), which was the test procedure used previously. Due to more realistic test conditions, the fuel consumption and CO2 emissions measured under the WLTP are, in many cases, higher compared to those measured under the NEDC. The fuel consumption, CO2 emissions and range figures may vary depending on actual conditions of use and on different factors such as: charging frequency, driving style, speed, specific equipment, options, format of tires, outside temperature and thermal comfort on board the vehicle. Please contact your dealer for further information. For more information on WLTP click here https://www.wltpfacts.eu/.

Please note: All information was accurate and up to date at the time of publication. Opel reserves the right to alter specifications at any time, which may affect the data shown. All figures quoted relate to the EU base model with standard equipment.