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Opel Ireland sponsors today with claire byrne

Opel Ireland has been announced as the new sponsor of the RTE Radio 1 Today with Claire Byrne show, from Monday 7th September. The mid-morning show will feature stories of the day, sharp analysis and features. Opel Ireland’s sponsorship of the show coincides with the introduction of a whole host of new Opel passenger car and light commercial vehicle models that will arrive on the Irish market within the next 6 months, together with the rapid electrification of the Opel range and the unveiling of a strong, new exterior and interior visual identity for the brand.

 

Emma Toner, Marketing Director at Leeson Motors, Opel Importer in Ireland said: “It’s a hugely exciting time for the Opel brand and our Dealers. With new models such as the electric Corsa-e and Grandland X plug-in hybrid just landed, a new electric Zafira Life and Vivaro commercial vehicle on the way, the recent unveiling of the exciting new Mokka together with the reveal of the new Opel Vizor front face identity and the new Opel Pure Panel interior, and many more new product launch announcements to come in the next month, there is no doubt, the rejuvenation of the German brand is gathering momentum. With so much to shout about, our sponsorship of the Today with Claire Byrne show is the perfect platform on which to build awareness of this exciting Opel brand journey.”

 

She continued: “Claire Byrne’s professionalism, integrity and tenacity throughout her broadcasting career has attracted audiences across Ireland. With such high listenership and public engagement, the Opel brand and its diverse new model range will undoubtedly gain further traction in the marketplace from this new sponsorship”.

 

The 12-month sponsorship consists of 6 x10” sponsor credited stings per day and 7 x sponsor credited promos across the RTÉ Radio 1 schedule per week, as well as homepage and podcast sponsorship. The sponsorship deal was brokered by Mediacom. 

 

Graham Curtis, Account Director, MediaCom said: “Radio is a key media channel for Opel Ireland to reach their core audience. With this primetime sponsorship on RTÉ Radio 1, Opel Ireland will connect with their target audience at an even greater scale than before, while also building trust and credibility of the brand through partnering with Claire Byrne, a credible Irish voice”.

 

 

 

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Feature descriptions and illustrations may refer to or show optional equipment not included in standard delivery. The information contained was accurate at the time of publishing. We reserve the right to make changes in design and equipment. The colors shown are approximate actual colors, only. Illustrated optional equipment is available at extra charge. Availability, technical features and equipment provided on our vehicles can vary or may only be available in certain countries or may be available at extra costs, only. For precise information on the equipment provided on our vehicles, please contact your local Opel dealer.

* The fuel consumption and CO2 emissions figures mentioned comply with the WLTP test procedure, on the basis of which new vehicles are type approved from 1 September 2018. This WLTP procedure replaces the European drive cycle (NEDC), which was the test procedure used previously. Due to more realistic test conditions, the fuel consumption and CO2 emissions measured under the WLTP are, in many cases, higher compared to those measured under the NEDC. The fuel consumption and CO2 emissions figures may vary depending on actual conditions of use and on different factors such as: specific equipment, options and format of tires. Please contact your dealer for further information. For more information on WLTP click here https://www.wltpfacts.eu/.

** The fuel consumption and CO2 emissions figures mentioned are determined according to the new test procedure WLTP and the relevant values are translated back into NEDC to allow the comparability with other vehicles. Please contact your dealer for the latest information. The values do not take into account in particular use and driving conditions, equipment or options and may vary depending on the format of tires. For more information on official fuel consumption and CO2 emission values, please read the guideline "Guideline for fuel consumption, CO2 emissions of new passenger cars" freely available in all point of sales.

*** The range and electric consumption figures mentioned comply with the WLTP test procedure, on the basis of which new vehicles are type approved from 1 September 2018. They may vary depending on actual conditions of use and on different factors such as: speed, thermal comfort on board the vehicle, driving style, vehicle load and outside temperature. The charging time depends in particular on the power of the charger on board the vehicle, the charging cable and the type and power of the charging station used. Please contact your dealer for further information. For more information on WLTP click here https://www.wltpfacts.eu/.

**** The fuel consumption, CO2 emissions and range figures mentioned comply with the WLTP test procedure, on the basis of which new vehicles are type approved from 1 September 2018. This WLTP procedure replaces the European drive cycle (NEDC), which was the test procedure used previously. Due to more realistic test conditions, the fuel consumption and CO2 emissions measured under the WLTP are, in many cases, higher compared to those measured under the NEDC. The fuel consumption, CO2 emissions and range figures may vary depending on actual conditions of use and on different factors such as: charging frequency, driving style, speed, specific equipment, options, format of tires, outside temperature and thermal comfort on board the vehicle. Please contact your dealer for further information. For more information on WLTP click here https://www.wltpfacts.eu/.

Please note: All information was accurate and up to date at the time of publication. Opel reserves the right to alter specifications at any time, which may affect the data shown. All figures quoted relate to the EU base model with standard equipment.